Middle East & Africa YORK Indirect Business re-enters West-Africa market

The Middle East and Africa (MEA) York Indirect Business Team recently conducted a series of training activities and exhibitions with as purpose to transfer product and technical knowledge to the region's top consultants and MEP contractors.

The trainings, coordinated by Ibrahim Ogundeko, Sales Engineer West Africa, focused on York's Direct Expansion (DX) product range. The first sessions took place in Nigeria's capital city (Abuja), the country's biggest city (Lagos) as well as in Accra, Ghana. Over 60 participants are now fully trained in York's product range and selection software.

The team also participated in an exhibition at the Ghana Architecture and Design Showcase. The event was aimed at marketing York DX products towards architects, building owners and key account customers. Because it's the largest construction event in Ghana, the exhibition was the perfect opportunity to create additional brand awareness and network with key stakeholders in the region.

Keep up the good Team Work!